Ondine Hogeboom (she/her) is a South African entrepreneur, researcher, author, and facilitator, as well as a mother of two daughters. She currently lives as a settler in Canada on the unceded lands of the Kanien’kehá:ka Nation in Tiohtià:ke (Montréal).
She is the Co-Founder and Director of Flourishing Startups (FS) and a Social Innovation Fellow at Georgian College, Canada. With over two decades of experience, Ondine has founded seven social enterprises across South Africa, Botswana, and Canada, coached more than 300 entrepreneurs, and designed flourishing entrepreneurship programs that have reached over 12,000 founders worldwide.
She is the co-creator of the Flourishing Startup Method (FSM), a systems-based approach that helps entrepreneurs design business models aligned with social, environmental, and economic well-being. Her work focuses on supporting entrepreneurs to reimagine business not as extraction, but as care, rooted in regeneration, reciprocity, and relationship with self, culture, land, and community.